{"id":2122,"date":"2021-05-20T16:39:09","date_gmt":"2021-05-20T22:39:09","guid":{"rendered":"https:\/\/pronto.io\/education\/?p=2122"},"modified":"2021-05-21T11:05:26","modified_gmt":"2021-05-21T17:05:26","slug":"importance-familiarity-influence-user-adoption","status":"publish","type":"post","link":"https:\/\/pronto.io\/education\/importance-familiarity-influence-user-adoption\/","title":{"rendered":"Importance of Familiarity Influence on User Adoption"},"content":{"rendered":"<\/span> 3<\/span> min read<\/span><\/span>[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”extra-color-3″][vc_column_text css=”.vc_custom_1621616723712{padding-top: 15px !important;}”]Adopting new technologies and software is tricky for most companies to navigate. Whether you want to adopt a new marketing hub or implement a new tech stack for your organization, ensure that users are familiar with these changes and that they can easily navigate them. Unfortunately, most firms don’t consider user familiarity when adopting new software. As such, they face many challenges; their user adoption rates are low, leading to very little return on investment.<\/span><\/p>\n

What is<\/span> User Adoption<\/span><\/a>?<\/span><\/h3>\n

In computing, user adoption refers to the transfer between an old system and a target system. Suppose a company currently uses an old software system; it may want to shift to a newer system that is more efficient. As such, a new system needs to be adopted such that users can easily navigate it.\u00a0<\/span><\/p>\n

While there are numerous strategies that an organization can use to increase the rate at which users adopt software, user familiarity is a sure way of speeding up this process.<\/span><\/p>\n

How does Familiarity Affect User Adoption?<\/span><\/h3>\n

User adoption is not a single decision or event on the part of the user. User adoption occurs in stages, which is affected by the rate at which a user uses a new software and the number of features that the software has. That said, when a user is familiar with a given software, they consciously move towards accepting it faster through a progressive sequence of exposures to the software functionality. A user becomes familiar with software that is better suited to adapt to it by doing the following:<\/span><\/p>\n